Why choose a web-based solution?

In the initial phases of many software development projects, a crucial decision often arises, the selection of technology. While clients may bring well-defined reasons for favouring one technology over another, such as existing organisational data, financial considerations, or personal preferences, a more comprehensive discussion is needed to determine how effectively each technology can fulfil the project requirements.

An important question emerges: should the project take the mobile or web route? The answer requires a nuanced understanding of various factors, including use cases, key performance indicators (KPIs), service level agreements (SLAs), goals, and budget considerations. These elements collectively contribute to the decision-making process, guiding clients toward the most suitable technology solution.

However, it's essential to recognise that there are instances where web technologies can outperform mobile apps. Early identification of these scenarios is crucial. This discussion aims to explore the reasons and circumstances favouring the use of web technologies over mobile solutions, providing insights into the "whys" and "when's" of making this critical decision in the software development landscape.

So, what use cases are right for a web-based solution?

E-commerce and online retail

The foundation of e-commerce businesses lies in their websites, serving as multifaceted platforms for product showcase, inventory management, and transaction facilitation. Responsive web design emerges as a critical element, ensuring a seamless and user-friendly shopping experience across a spectrum of devices, encompassing smartphones and tablets.

The dynamic nature of websites in the e-commerce realm goes beyond well thought out design; they offer a flexible infrastructure to integrate payment gateways. This capability is pivotal for online retail success, as it not only provides confidence for users but also ensures the secure processing of transactions.

In essence, a well-designed and developed website is the cornerstone of e-commerce operations, providing a comprehensive and adaptable framework to showcase products, manage inventory efficiently, and conduct secure transactions, thereby playing a vital role in the success of online retail enterprises.

Data heavy businesses

Industries centered around providing information, such as news outlets, educational institutions, and personal blogs, can significantly broaden their audience by leveraging a well-optimised website. These websites offer a user-friendly interface and are easily discoverable through search engines, making them ideal channels for the rapid and efficient dissemination of information.

In this context, a thoughtfully designed and optimised website serves as a primary hub for reaching and engaging with a diverse audience. It ensures accessibility across various devices, enhancing the user experience and facilitating seamless information consumption. The website becomes a centralised platform where users can easily navigate through content, stay informed, and interact with the provided information.

While having an accompanying mobile app can enhance user convenience, especially for regular visitors, it is most effective when positioned as a complementary feature. The primary emphasis remains on the website, which acts as the main conduit for reaching a broader audience and delivering information effectively in industries that prioritise information dissemination.

Industry focus: Travel and hospitality

Travel agencies, hotels, resorts, and tour operators derive substantial benefits from the strategic utilisation of websites, transforming them into versatile platforms that effectively showcase a myriad of offerings.

A website is indispensable for the travel industry due to its multifaceted advantages. Serving as a virtual storefront, it establishes a strong online presence, allowing potential travellers to explore destinations and services. The website acts as an information hub, facilitating comprehensive details about accommodations, transportation, and more. Seamless booking processes enhance customer convenience, while the global accessibility of the website broadens the industry's reach.

These digital hubs not only display enticing destinations but also provide comprehensive information about accommodation choices, tour packages, and valuable customer reviews. The intrinsic convenience offered by websites empowers travellers to meticulously research and plan their journeys, culminating in heightened booking rates and elevated levels of customer satisfaction. In addition to websites, mobile applications emerge as invaluable tools, particularly for fostering engagement with repeat customers.

Conclusion

As we navigate the technological landscape, it becomes evident that the web continues to hold substantial value and, in specific instances, stands out as the preferable option. However, the decision-making process regarding technology implementation is intricate and multifaceted, requiring a comprehensive approach by the product team. A proficient product team doesn't merely consider immediate preferences but engages in collaborative consultations to understand the overarching goals, long-term visions, and the sustained relevance of the application. By prioritising these aspects, the team can thoughtfully assess and determine the most fitting technology that aligns with the product's objectives and ensures enduring success.