Design & Branding

Boost Your Website's SEO and User Experience with Strategic Icon Usage

Boost Your Website's SEO and User Experience with Strategic Icon Usage

Unlock the Power of Icons to Enhance Navigation, Branding, and Visibility Online

In the digital age, where every pixel on your website can contribute to its success, the strategic use of icons in website design has emerged as a powerful tool to enhance user experience, brand perception, and, crucially, search engine optimisation (SEO).

Icons, those small yet impactful graphical elements, can play a significant role in making your website not only visually appealing but also more accessible on the web.

The Power of Visuals in SEO

Visuals have always been integral to web design, but their importance in SEO has grown exponentially. Search engines, like Google, now have sophisticated algorithms that analyse the user experience. Websites that offer a superior user interface, including the intelligent use of icons, tend to rank higher. This is because icons can make navigation intuitive, content more digestible, and overall, reduce the bounce rate by keeping visitors engaged.

Let's cover some of the popular choices, often our go to resources at Beyond Forge;

Font Awesome (

Font Awesome is a staple in the web design industry, renowned for its comprehensive library of icons. What makes Font Awesome particularly appealing for digital agencies and web designers in the UK and worldwide is its vast selection of icons that cater to various niches and applications. From social media icons to business-related imagery, Font Awesome provides scalable vector icons that can be customised with CSS.

Feathericons (

Feathericons is a collection of simply beautiful open-source icons. Designed with simplicity and elegance in mind, these icons are perfect for designers seeking a minimalist aesthetic. Each icon is meticulously crafted to convey clarity and readability, ensuring that your website remains user-friendly and visually appealing.

Material Icons (

Material Icons, developed by Google, offer a visually cohesive experience across devices and platforms. These icons adhere to the Material Design guidelines, ensuring that they are not only aesthetically pleasing but also highly functional. With Material Icons, you can achieve a uniform look and feel across your website, enhancing the user experience.

Integrating Icons into Your SEO Strategy

To harness the full potential of Font Awesome, Feathericons, and Material Icons for your SEO efforts, consider the following strategies:

  • Customisation: Tailor icons to match your brand's visual identity, reinforcing brand recognition and consistency.
  • Accessibility: Use appropriate 'alt' text and titles for your icons to enhance your website's accessibility, making it more inclusive and SEO-friendly.
  • Responsive Design: Ensure icons are optimised for different devices, providing a seamless user experience across all platforms.


Incorporating icons from Font Awesome, Feathericons, and Material Icons into your website design can significantly boost its aesthetic appeal, usability, and SEO performance. By choosing icons that align with your brand identity and optimising them for speed and accessibility, you can elevate your website's overall effectiveness. Remember, in the competitive digital arena, the right icons can be a game-changer, enhancing your site's discoverability and engaging users at a glance.

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